Digital Design enters the future with DDGAN, the first creative artificial intelligence within the Design world

An industry patent resulting from the collaboration with the Laboratorio AImageLab of Unimore

We strongly believe that this innovation will pave the way to new scenarios and represent a major breakthrough in the graphic design industry. This patent is a first step towards a new age involving surface design.

Elena Pellesi CEO of Digital Design

Design enters a new era

The strong creative component that characterises the Design world has made it a great challenge for artificial intelligence, a world that in recent years has placed much interest on these new technologies.

Design, with its high creative component, poses a great challenge for artificial intelligence and the interest for these new technologies is fast growing

The focus has been on so-called 'generative models', neural networks capable of creating new images from scratch based on a series of models analized during capturing phase.

These innovations mark the dawn of a new era for design and Digital will act as a forerunner.

Digital patents a creative artificial intelligence system

Digital Design, as keen pursuer and supporter of the best design and technology innovations has eagerly accepted this challenge

Thence the collaboration between Unimore's AImageLab and Digital Design, which has led to the creation of DDGan, Digital Design Generative Adversarial Networks, a patented artificial intelligence system for the creation of digital images printable on surfaces.

During the training phase this system analyses fragments of scans referred to different materials (carefully selected by the designers), such as marble, special woods, capturing their specific peculiarities and distinctive elements. Following this stage, the neural network will generate countless new images of these materials.
These images are highly realistic and indistinct from the originals.
From the materials original images it is therefore possible to obtain various other pictures very close, but never identical to each other building up a set of potentially countless designs

Such a system is a key turning point for the industry, as it is capable to elaborate images in a creative way, disclosing incredible new scenarios.
In addition, much less material for scanning will be needed making the capturing process much greener.


"We are very proud of having realized first a creative artificial intelligence program capable of interacting with designers and supporting them in their highly creative and artistic efforts applied to surface design”

Prof Rita Cucchiara